Authored Books

“Really Good Packaging Explained”, Rockport Publishing, 2009 coauthored with Brownwin Edwards, Marianne Klimchuk, and Sharon Werner

Contributions to other Books

“What Makes a Great Private Brand”, Forward to Fifty2, The My Private Brand Project,  Christopher A. Durham, 2014 http://www.amazon.com/Fifty2-The-Private-Brand-Project/dp/0991522001

“Interview with Rob Wallace”, featured in Build Your Own Brand, Robin Landa, 2014

http://www.amazon.com/Build-Your-Own-Brand-Strategies/dp/1440324557

Authored Articles

In the past 15 years I have written more than 3 dozen articles including but not limited to:

  • “The Tropicana Trouble and How It May Have Been Prevented”, Package Digest, 2009
  • “Blood, Sweat and Tiers, Building Optimal Brand Identity Architectures”, GAIN, AIGA Journal of Business and Design, June 2008
  • “Heinz Turns Iconic Authenticity Into Fresh Relevance”, The Hub, September 2007
  • “Design ROI Envisioned”, Step Inside Design, July/August 2007
  • “Be Smart Be Simple”, Design Management Review, Spring 2006
  • “Proving our Value: Measuring Package Design’s Return on Investment”, Design Management Journal, Summer 2001
  • “The High Cost of Saving Money”, Package Digest, Summer 2000
  • “Icons, Your Brand’s Visual Essence, Brandweek, Spring 2000
  • “Amazing Pace, Shared Views on the Design Process”, Design Management Journal, Spring 2000.  

 

Authored Blog Posts

In the past several years I have posed more than two dozen posts on Wallace Church’s web site: http://wallacechurch.tumblr.com/ these include but are not limited to:

  • “Quantifying Design’s Value, Industry Research from DMI & Wallace Church Design ROI”
  • “Design ROI Re-Envisioned”, Industry Research from DMI & Wallace Church Design ROI”
  • “Cutting through the Sea of Sameness”
  • “Architecting a Brand Experience”
  • “The National Color” and many more

 

I am the founder of the Linked In Group- “Relevant Disruption in Branding” https://www.linkedin.com/groups?home=&gid=7422931 where I have posted more than a dozen articles including:

  • “Right Here, Right NOW!”
  • Beer Becoming Bourbon
  • “Fashion Touchdown”
  • “Disruptive Brand Spokesmen”
  • “Everything is Popping”
  • “Color is Key”
  • “Cool Customization”
  • “Relevance for Right Now”
  • “Shape Language Disruption”
  • “Visual Vampires”
  •  “Disrupt Everything”